CEOs, trade association heads, and coalition members know where they want to be, and where they are now. It’s not always clear how to get from one to the other, however.
Having the right strategic plan is critical to success. Ed Gillespie has mapped winning strategies for candidates for the U.S. House, Senate and governorships, CEOs seeking shareholder approval of controversial mergers, and the President of the United States in battles with congress. He knows the right questions to ask and the right advice to give to develop an effective strategy.
Message Development and Communications Strategy
Identifying target audiences, crafting a communications calendar, plotting the right mix and timing of various tactics, knowing when to be proactive versus reactive, gauging the optimal blend of traditional, new and paid media are all important elements of an effective communications strategy.
In 25 years in politics, government and business, Ed Gillespie has emerged as one of the premier communications strategists in America. He knows what it takes to effectively convey information and image in today’s cluttered and constantly churning media environment.
A fundamental element of effective communications is smart message development. This requires a unique ability to compellingly describe ideas, analyze demographic data, weigh focus group feedback and take into account competing audiences (i.e., financial markets, consumers, regulators) and synthesize a wide array of factors into a simple message. Ed Gillespie is famous for his ability to coin a phrase, label an issue and capture public sentiment.
Reputation and Crisis Management
In today’s economic and media environments upstanding individuals, outstanding companies and important industries can suddenly find themselves at risk of reputational damage.
The ability to react quickly without panicking and to respond forcefully yet thoughtfully can mean the difference between saving a reputation and losing it.
From the collapse of the financial markets, to handling congressional investigations, to issues involving sensitive diplomatic and national security implications, Ed Gillespie has counseled numerous high-profile people and companies through a wide variety of media, legal and congressional firestorms.
Hearing and Interview Preparation
Honing opening statements, anticipating hard-to-guess questions, shaping responses and coaching demeanor are skills developed through years of experience. Ed Gillespie has advised committee chairs what questions they should ask at hearings, and advised witnesses what questions to expect and how to best answer them.
Perhaps Gillespie’s best known role in preparing a witness for congressional hearings was in 2005, when President Bush asked him to lead the confirmation efforts for Chief Justice John Roberts. “A little bit like coaching Michael Jordan on his jump shot,” Gillespie said at the time.
When it comes to high-stakes press interviews, few have prepared at the level Ed Gillespie has. Network news shows, one-on-one interviews, major magazine profiles and even microphone-in-the-face ambushes are all experiences he has guided people through.
And unlike most other consultants, Ed Gillespie brings the unique perspective of someone who has actually been in the hot seat himself, appearing on major network news programs, participating in debates and testifying before congress.
Coalition Organization and Management
When an issue arises that affects a diverse group of companies and industries, organizing them into a unified entity that can speak with one voice and work in a coordinated fashion toward a common objective takes experience and gravitas.
In two decades of public and private sector work, Ed Gillespie has successfully organized and managed coalitions focused on policies ranging from excise taxes to encryption reform to energy regulation. He has the management ability it takes to create the infrastructure, run the meetings, coordinate strong personalities, circulate information and implement agreed upon strategy and tactics.